ABOUT B THE B
THE LOUNGE :
URBAN OASIS
B the B is a beauty complex cultural space that offers a resting place in the heart of the city.
Discover beauty in every moment you spend here, and enjoy a beautiful time at B the B.
UPTOWN :
TECH BEAUTY
Uptown is a permanent exhibition space where visitors can analyze their skin through smart beauty diagnostics and directly experience and purchase promising Seoul beauty brands.
Discover the optimal solution for your personal skin concerns and enjoy a special experience that completes your own beauty.
DOWNTOWN :
TREND COLLAB
Downtown is a curated pop-up space where Seoul’s trendy beauty brands meet diverse lifestyles to offer new inspiration.
Enjoy the charm of beauty with all five senses through sensuous exhibitions and photo zones that change every season.
